BOTANICAL GARDEN REBRANDING

As a part of my Masters's Degree at the Florence Institute of Design International. I redesigned the branding for the L'orto Botanico (a botanical garden in Florence). I found their current branding to be quite inconsistent with no main theme so i wanted to create a brand identity that brings the garden and its different elements together, educate visitors and while keeping the designs traditional, add some modern aspects to feel relevant. For a secondary module in animation, i also animated the logo which you can see at the bottom.