RACE FOR LIFE MARKETING CAMPAIGN

For the final project for my Masters in Graphic Design, I chose to design a marketing campaign for the charity, Cancer Research UK, and their annual event, Race for Life. During lockdown, I worked as a volunteer graphic designer for a charity in London and really enjoyed using design to help raise awareness and fundraise for the cause so that is why I chose to focus on marketing for a charity event. For this campaign, I designed 3 event posters for the South West of England (where I am from), tickets for these locations, paper wristbands, stickers, roller and hanging banners, a digital banner, some Instagram posts, a website landing page and a t-shirt design. I wanted these designs to be fun, bold and inspiring to attract a younger audience to help fundraise and get involved in these charitable events.